"May each one of you be as the well-known motto — 'A beacon of Light," to illuminate your surroundings, especially with the light of the Torah and Mitzvos."
The Chanukah Lights are expressly meant to illuminate the “outside,” symbolically alluding to the duty to bring light also to those who, for one reason or another, still walk in darkness...
The unique Chanukah phenomenon that everyone practices the Mitzvah in its utmost excellent manner- "Mehadrin Min HaMehadrin," affects all of our actions throughout the year, and causes G-d to respond in a parallal manner.
The three blessings we recite before kindeling the menorah carry deep inside them the timeless Chanukah lessons for our service of G-d, specifically in our times.