Seventh in a series of articles on the 40th anniversary of the worldwide kosher campaign launched by the Rebbe in 1975.

Where there’s Big Ten basketball, there are lots of college students, and where there are lots of college students, there’s lots of food.

Now for the first time, kosher turkey, pastrami and corned-beef sandwiches carved to order, vegan falafel in a pita and hot dogs are main courses on the lineup at University of Maryland’s Xfinity Center, its basketball arena.

Testudo’s Kosher Korner—named for the University’s terrapin mascot—is the first kosher stand at any sports venue on the College Park campus, which has one of the largest Jewish student populations in the nation.

A work in progress for three years, University of Maryland Chabad partnered with Maryland Dining Services to create the stand, which will be open at Big Ten conference games, except those that take place on Shabbat. Supervised by Rabbi Eli Backman—co-director of Bais Menachem Chabad Jewish Student Center with his wife, Nechama—and staffed by 15 student and alumni volunteers, the stand serves food prepared by a chef from university dining.

“The kosher stand adds an element of attractiveness to Jewish students,” says senior business major Joseph Schwartz. “Now I don’t have to worry about eating before games. To sit down and eat a kosher hot dog at a game is a really amazing thing.”

Avi Eisenstein decides: turkey, pastrami, falafel, corned beef?
Avi Eisenstein decides: turkey, pastrami, falafel, corned beef?

With a 30 percent Jewish population—one of the largest at an American university—Maryland was ripe for the introduction of kosher food at games, says Schwartz. On its opening day, Nov. 17, there were long lines at the kosher stand during the game against Georgetown University; items went quickly.

The opening of the stand at Maryland comes 40 years after the Lubavitcher Rebbe—Rabbi Menachem M. Schneerson, of righteous memory—called for a new mitzvah campaign in the summer of 1975 to encourage Jewish people to kosher their kitchens and to consume kosher food wherever they are.

During that time, kosher food has become available at many professional sporting events, especially in areas with large Jewish populations, such as Toronto, New York, New Jersey, Philadelphia, Florida and Los Angeles.

Close to the Maryland campus, all of the professional sports venues in the Greater Baltimore/Washington, D.C. area have kosher food, including the Baltimore Orioles at Camden Yards, the Baltimore Ravens at M&T Bank Stadium, the Washington Redskins at FedEx Field and the Washington Nationals at Nationals Park.

Compared to the professional arenas, only a handful of college campuses across the country have kosher food in their stadiums, but their number is growing. Two years ago, a similar strictly kosher-food stand opened at the State Farm Center basketball stadium at the University of Illinois at Urbana-Champaign, which serves hot dogs, pastrami and corned-beef sandwiches, and meat and potato knishes. The campus Chabad there is directed by Rabbi Dovid and Goldie Tiechtel.

Rabbi Eli Backman, right,co-director of Bais Menachem Chabad Jewish Student Center at the University of Maryland in College Park, supervises the kosher-food stand, which is staffed by 15 student and alumni volunteers.
Rabbi Eli Backman, right,co-director of Bais Menachem Chabad Jewish Student Center at the University of Maryland in College Park, supervises the kosher-food stand, which is staffed by 15 student and alumni volunteers.

‘Jewish Awareness in All Places’

“For me, the games are always fun, but the kosher food really adds an extra component,” says fifth-year senior linguistics major Jacob Sacks, who worked as the stand manager at the first game. “It makes it more of an experience to go to the game. And I can’t wait to try to the falafel; it looks really good.”

For Backman, the stand is a natural extension of the programs that the University of Maryland Chabad already offers to enhance Jewish life on campus.

“Basketball is such a big part of Maryland culture, especially now that our team is doing well, so the stand has brought an even greater awareness of kosher food to the campus,” says Backman, who worked a 12-hour shift on the first day of the stand’s operation to make sure everything was in order.

The school has eyes on the next big game on Thursday night against the Iowa Hawkeyes. And there will be plenty of fare for everyone.

“Now the Jewish students won’t have the challenge of what to eat at a game,” he says. “It’s our goal as Chabad to facilitate Jewish awareness in all places—to integrate Judaism with our entertainment—and to be proudly Jewish anywhere you go, even at a basketball stadium.”

Only a handful of college campuses across the country have kosher food in their stadiums, but their number is growing.
Only a handful of college campuses across the country have kosher food in their stadiums, but their number is growing.
The food is prepared by a chef from university dining.
The food is prepared by a chef from university dining.
Students like Cobi Citron, right, and other sports fans are appreciative of the kosher-food options because now they can eat at the game, as opposed to before or afterwards.
Students like Cobi Citron, right, and other sports fans are appreciative of the kosher-food options because now they can eat at the game, as opposed to before or afterwards.
Testudo’s Kosher Korner—named for the University’s terrapin mascot—is the first kosher stand at any sports venue on the College Park campus. It is closed on Shabbat.
Testudo’s Kosher Korner—named for the University’s terrapin mascot—is the first kosher stand at any sports venue on the College Park campus. It is closed on Shabbat.

Other articles in the series:

Food-Packing Program Helps the Hungry in New York, Especially During Blizzard

First Kosher Kitchen an Entranceway to a More Spiritual Life

Q&A: Tools of the Koshering Trade: Pots, Rocks, Blow Torch

Keeping Kosher at the Last Stop Before the South Pole

Q&A: 40 Years Later, Leaders Savor the Details of Kosher Campaign’s History

How One Purple Book Revolutionized Kosher Cooking