It’s been less than five months since the founding of Chabad of Laos—the 92nd country to have a permanent Chabad presence—and already, there is an operational kosher restaurant, weekly prayer services, Torah classes, Shabbat celebrations for tourists and a roster of other activities in Luang Prabang, 300 kilometers north of the country’s capital, Vientiane.

“Every day, we meet more Jewish people,” Rabbi Sholom Glitzenstein tells Chabad.org. He and his wife, Tamar, arrived in the Laos People’s Democratic Republic shortly before Chanukah. “Every day is something else. We were approached by an English expat who came to the Chabad House telling me that he needs to say Kaddish for his father. We were able to put together a prayer service for him.”

In addition to the rabbi and the Englishman, the balance of the minyan (a public prayer quorum of 10 Jewish men) was made up by Israeli backpackers, who come to the landlocked Asian nation as part of extended post-military tours that have become de rigueur in recent decades.

As a rabbinic intern, Glitzenstein spent a year assisting in the Chabad House in Bangkok, Thailand, which is seen as the nerve center of the expanding string of Far Eastern Chabad centers catering to young Israeli travelers after they finish military service.

“When Tami and I got married last year, we knew that we would be emissaries of the Rebbe [Rabbi Menachem M. Schneerson, of righteous memory] to somewhere. It was just a question of where,” says the rabbi, whose parents co-direct the Chabad House in Ma’ale Efraim in Israel’s Jordan Valley. “We spoke to Rabbi Yosef Chaim Kantor of Chabad of Thailand and ended up moving to Laos.”

Praying in the ad-hoc synagogue, which faces west towards Jerusalem.
Praying in the ad-hoc synagogue, which faces west towards Jerusalem.

Chabad has a long connection to the country. For decades, pairs of “Roving Rabbis” have been coming for summer stints and major holidays, and a couple, Rabbi Shalom Ber and Tehila Marzel, had been stationed there between 2006 and 2008.

Since the devastating tsunami in 2004, which struck a major blow to the Thai coastline, the Far East Chabad Houses have become increasingly pivotal in providing safety for Israeli tourists in emergency situations. A case in point: the April 2015 earthquake in Nepal, after which Rabbi Chezki Lifshitz, who directs the Chabad center in Katmandu with his wife, Chani, coordinated a massive search and rescue operation, working in close contact with the local government and with Israeli experts. The couple also took in hordes of stranded tourists, many of them Israeli, in the aftermath of the disaster, and offered food and assistance to local Nepalis.

One size fits all when it comes to wrapping tefillin.
One size fits all when it comes to wrapping tefillin.

‘Every Soul a Gold Mine’

In addition to financial backing, the Glitzensteins say they rely on their colleagues in Thailand for other forms of support as well. Rabbi Chaim Eliezer Ashkenazi assists them as they continue to overcome the many hurdles entailed in directing a remote Chabad House, including the procurement of kosher staples for their restaurant and making sure that all their paperwork is in order. They are also in regular contact with Rabbi Nechemia Wilhelm (Tami’s uncle), who directs the tourist division of Chabad in Thailand, for advice and moral support.

Upon arrival, the Glitzensteins settled into a two-story villa that serves as their Chabad House, just minutes away from the Luang Prabang night market and the guesthouses frequented by all those Israelis.

The two-story villa contains a large dining facility, synagogue, lounges, and a residence for the rabbi and his wife.
The two-story villa contains a large dining facility, synagogue, lounges, and a residence for the rabbi and his wife.
The Chabad House is encompassed by an idyllic garden complete with a pond.
The Chabad House is encompassed by an idyllic garden complete with a pond.

Surrounded by a lush garden, the center is an ideal spot for tourists wishing to relax and unwind in a familiar atmosphere. In addition to the restaurant, the building’s ground floor offers couches, free Wi-Fi and even musical instruments for use.

In that informal setting, Torah classes take the form of freewheeling discussions, where participants are invited to share their impressions and observations, building on the collective understanding of the topics parlayed.

Using social media, the couple immediately made their offerings known to tourists, who began to trickle in with increasing frequency. They also visit tourist hot spots to reach out to Jewish travelers personally. In recent weeks, Friday-night meals were served for as many as 50 young Israelis, who relished the time to schmooze, sing traditional songs, savor the home-cooked kosher fare and feel at home in a laid-back Chabad House atmosphere.

They also held a Lag BaOmer gathering in mid-May where tourists enjoyed kosher hamburgers and Torah thoughts, with a blazing fire in the background.

Looking ahead, the Glitzensteins are optimistic. “Every Jewish soul is a gold mine,” says Tami Glitzenstein. “Sometimes, you need to search out that gold nugget or dig very deep to reach it. When people come here, they are open to new experiences—open to learning and growth. We’re here to help them reach the potential they have pent up in their souls, just waiting to be tapped.”

Attendees at a Chanukah menorah-lighting, shortly after the Glitzensteins first arrived.
Attendees at a Chanukah menorah-lighting, shortly after the Glitzensteins first arrived.
Sitting around the glow of a menorah at Chanukah time.
Sitting around the glow of a menorah at Chanukah time.
Guests can connect in a comfortable room, complete with board games and beverages.
Guests can connect in a comfortable room, complete with board games and beverages.
The affordable, Israeli-style cuisine at Chabad’s restaurant has already proven popular.
The affordable, Israeli-style cuisine at Chabad’s restaurant has already proven popular.
No commercially available kosher food means that all meals include fresh ingredients.
No commercially available kosher food means that all meals include fresh ingredients.
The rabbi and a new friend enjoy a jelly doughnut (homemade, of course) at Chanukah.
The rabbi and a new friend enjoy a jelly doughnut (homemade, of course) at Chanukah.
For Israelis trekking the Far East, Chabad offers a place to hang out . . . and hear Torah.
For Israelis trekking the Far East, Chabad offers a place to hang out . . . and hear Torah.
Asia has become popular for Jewish tourists of all ages and backgrounds.
Asia has become popular for Jewish tourists of all ages and backgrounds.
Many in Laos still cling to their customary dress.
Many in Laos still cling to their customary dress.
Rice paddy fields in Laos. While cities like Vientiane, the capital, and Luang Prabang, where the Chabad House can be found, are rapidly developing, parts of the countryside remain pastoral. (Photo: Wikimedia Commons)
Rice paddy fields in Laos. While cities like Vientiane, the capital, and Luang Prabang, where the Chabad House can be found, are rapidly developing, parts of the countryside remain pastoral. (Photo: Wikimedia Commons)